Be Part of Something Bigger
At Primary Goal, you’ll do more than just a job. You’ll help shape the future of digital skills and create opportunities that change lives.




Join Our Mission
Make a meaningful impact in education and transform lives through apprenticeships.
Innovative Environment
We encourage creativity and leverage technology to drive educational advancements.
Career Development
We prioritise your growth with tailored training and leadership opportunities.
Work-Life Harmony
Enjoy a flexible workplace that adapts to your personal and professional needs.
Our core values define who we are
At Primary Goal, our values are the foundation of everything we do. They guide our decisions, shape our culture, and drive our success.
Integrity
We consistently choose ethical actions that build trust and demonstrate our commitment to doing the right thing.
Innovation
We embrace change and continuously seek creative solutions to support our partners and learners' evolving needs.
Collaboration
We believe in the power of teamwork and create an environment where diverse perspectives and collective effort thrive.
Excellence
We are dedicated to maintaining the highest standards in everything we do, from training to customer support.
Job Openings
We’re always on the lookout for talented people who share our mission.
As a Work-Based Coach, you will play a vital role in shaping the careers of apprentices. You will support learners through coaching, mentoring, progress reviews, and industry-informed guidance — helping them translate theory into workplace performance.
Speculative Applications
Don’t see a role that matches you right now? We’d still love to hear from you. Send us your CV and a short note about how you could add value, and we’ll be in touch when opportunities arise.
Shape the future with us
If you’re driven by purpose, inspired by technology, and motivated to make a difference, Primary Goal could be the next step in your journey.